On February 19, 2015 Bill LaPierre, Kevin Hillstrom and yours truly will be hosting a seminar entitled “Who’s Looking Out For Your Interests?” in Concord, NH.** This info-packed, day-long seminar focuses on where the catalog and ecommerce industries are going and the impact the future will have on your business. You will get a realistic view of how we got to where we are, and what you’ll need to do to push, pull and carry your company along to survive in the future.
If you read Bill’s blog or are on his email list, you’ve likely already heard him wax poetically about Kevin. (Or seen him effortlessly compare me to a ruthless serial killer.) But here’s what you should REALLY know about the event.
- IT’S SUPER AFFORDABLE. This event is priced under $200 for the full-day and that includes food. Have you seen my day rate? I mean really. When I say this thing is a STEAL, it’s not hyperbole. It really is a heist.
- You’ll leave with DOZENS OF IDEAS YOU CAN USE WHEN YOU GET BACK TO WORK. Look, I’ve been to a lot of events in my career. Most of them are all-hat-and-no-cowboy. This event you get TWO COWBOYS and one intact BULL. (I’ll let you decide who’s who.) The rock-solid content is unique and power-packed. My two hour presentation is scheduled right after lunch (hello, naptime) so I’ve got oodles of new stuff prepared. (Plus, I’m bringing Taser wands, just in case I need to serve as a Wake-Up Fairy.)
- It’s an intimate affair. The attendees list is like a Who’s Who of the direct marketing companies doing things right. The attendance is limited (hey, we’re meeting in Concord, NH, not exactly Vegas) and we’re being purposeful with our marketing. We’re not forcing our vendors to attend. We’re not giving sponsors paid commercials throughout the day. Yes, there will be a few consultants and vendors there but most of the room will be filled with CEOs, VPs, and other folks from the end-user side. It’s a no-selling, no-pitch event.
- Bill and Kevin. They’re two of the most respected guys in the industry. Period. Do I always agree with them? Yeah, no. Do I respect and learn from both of them? 100%. (Wise. Salt of the earth. Refreshingly honest. No baloney. They’re both Amy-tested and approved, which considering how fussy I’ve become says a lot!)
- THE SMACKDOWN. Ok, so Bill calls it an open forum “where attendees can share their concerns, beliefs and questions” but the guy would sell a cookie as an “unhealthy biscuit.” His copy is not exactly infomercial material. In other words, if you’re not in the kumbaya mood, you’re welcome to pit us against each other for excitement. WWF-style.
Here’s where you register (I could go on and on that the attendance is fantastic – it is – and you’d better register today before it’s too late — it will be — but you’re a marketer, you know the drill – click here now:
See you soon!
P.S. I know. I know. Blue moons come more frequently than I post and now, today, for my first post of the year, I am using the space to promote something. You’re welcome to throw something (preferably feathers) at me February 19th. And yes, for some of you, that’s PLENTY of incentive to show up! Heh.
*Well, technically you can miss it but frankly if you’re a cataloger, you’d be an idiot to skip it. No, neither Bill nor Kevin would approve of me saying that but whatever. I’m the bully-meanie-witch-bitch-Fuhrer-etc.-etc. of us three. And to think, I’ve mellowed GREATLY over the past five years. Oy vey.
**If you’re thinking WTFWITHTHELOCATION, I am TOTALLY with you. Apparently this is Bill’s idea of a (rather unscientific) test to see whether or not people really do like us.