If your site has a low abandon rate, you are doing well (NOT!) and other pernicious myths about conversion...
I recently saw you speak at a seminar and you made a comment about measuring DTS. What is it? I asked around and nobody here seems to know. We use Omniture. Good question. It seems that very few people measure DTS and it is, by far, one of the most helpful metrics you’ll find. DTS is the number of Days [...]
