Justin Stiles says: “Why do you even waste your time talking about organics when PPC is sooooo much easier?”
Thanks for writing, Justin. I went to a 5 am Bikram Yoga class and it really lowered my blood pressure — too much so, in fact. It was either take up smoking; eat Beef Jerky; suck on a salt lick; or well respond to you…
This whole PPC thing is one of my pet peeves — don’t get me wrong, ILOVE PPC — but for the love of all things holy, ORGANICS ROCKS TOOand technically, it’s kinda-sorta free. (I say kinda-sorta becausethese days, most people pay a SEOconsultant to help them.)
When paid search came into play, many marketers got lazy and abandoned all their organic efforts. As I said in one of my other posts, that’s a shame of epic proportions as for many companies, organic results are their best converters.
Needless to say, there’s room in your program for both PPC and organics.
The best part of organics is that you don’t need to build Rome in a day — doing small things over a period of time can often make a difference. Look at your page titles; make sure your URL strings are simple and static; ensure your redirects are set-up properly; use meaningful links (for example, click here now is NOT good); use H1 heading tags effectively; and check your meta descriptions (aka elevator pitches) to make sure they are aggressive enough to get someone to click.