Comments on: "I can't commit to a man, there's no way in Hell I am committing to a machine."

By: Don’t Tap The Tank! You’ll Scare Away The Fish. | QLOG

Don’t Tap The Tank! You’ll Scare Away The Fish. | QLOG — Mon, 08 Feb 2010 03:13:09 +0000

[...] successful overall if they have a sense of purpose and then accomplishment. This is beyond the library and bookstore analogy – this is about getting the user to “act” or “do” as fast as you possibly can. Your web [...]

By: | QLOG

| QLOG — Tue, 05 Jan 2010 22:13:02 +0000

[...] Make sure you have action directives in every quad of every view. Action directives tell people what they are supposed to do on your site. They also make it clear as to whether your site is a library or a bookstore. [...]

By: The Scary People Store… | QLOG

The Scary People Store… | QLOG — Tue, 01 Dec 2009 21:17:05 +0000

[...] he should call the poker room to see if they have a Kid’s Klub (they do), I thought about first impressions and their impact. I love Whole Foods so much that I want to marry it and have its babies. [...]

By: Lois Geller

Lois Geller — Wed, 26 Aug 2009 23:13:01 +0000

This is a great story. In the days when we did a lot of direct mail…we always went with our most wonderful package first…and then scaled back.
We want to make a great first impression too. As the package was working, we’d scale back on the paper weight, maybe lose the brochure and the live stamp.
You only get one chance to get in and win over Amy Africa too. Glad that doctor did whatever he needed to do for you.

By: Dan Levine

Dan Levine — Tue, 25 Aug 2009 20:20:48 +0000

You have one chance to make a first impression. In a broader sense than you intended, that’s sound advice for every aspect of your professional (and personal!) life. If you make an excellent first impression, people are generally willing to be more forgiving of gaffes down the road. But if you’re always digging out from under after a weak first encounter it’s virtually impossible to get back to even. What’s true of your website is applicable to all aspects of ur business as well. Make a good first impression. You can’t afford not to.

Thanks for another good post, Amy.

By: Luke Glasner

Luke Glasner — Tue, 25 Aug 2009 16:21:11 +0000

Great Post Amy!

While this post is about a first impression for website visitors, your email program does this too. Everything you said here applies there as well. What’s email’s first impression – it’s the Welcome Message and it’s where email marketers should set their subscribers’ expectations. The Welcome is one of the most read emails you ever send so don’t waste that opportunity.

Keep up the great work on QLOG Amy!
Luke