This is a guest post from Mark Amtower, the #1 Guru of Government Marketing from www.FederalDirect.net. 
Depending on how it is defined, business-to-government (B2G) can account for 30-45% of the GDP- at least a third of all spending in the United States. 
Here is the breakdown:

3,034 counties
19,429 municipalities
16,504 townships
35,052 special district governments
13,506 school districts
512 Native American nations
50 states
District of Columbia
6 U.S. territories
1 [...]

You probably don’t know anything about Chris Noyes, but you might want to.
That’s because his service business has grown tremendously this year, even with a slow economy — thanks to a combination of traditional direct marketing web marketing and good old fashioned customer service. Simply put, Chris is a great marketer.  There are marketing lessons in his story that can [...]

These days, there are a bazillion and one “experts” who can give you “12 Sure-Fire Tips on How To Write Like Darth Vader.”  Shockingly {sarcasm}, these same “ninjas” can also give you the exact tips in the immortal words of Yoda, Luke, Chewbacca, R2D2, C3PO, Hans Solo, Princess Leia, Jabba the Hutt and Boba Fett.  Unfortunately, 99.9% of them couldn’t create a [...]

This is a guest post from Geoff Wolf. There are a lot of multichannel (multi-touch, multi-whatever-the-hell-you-want-to-call-it) consultants out there.  The majority of them couldn’t sell (or give) a hamburger to a hungry man and I am completely convinced they’re only “consultants” because nobody on earth is crazy enough to hire them.   Geoff is one of the very few exceptions I’ve ever met.  (And yes, I [...]

This is a guest post from my frenemy, Mack Collier. Everyone knows I adore Mack so when I say frenemy it’s more to do with his subject matter than his personality.  (And yes, he’s from Alabama so his personality could definitely count against him.)  Mack is one of the only members of the 4K (Kool-Aid, Kumbaya and Kampfire Klub) I listen to.  And [...]