This is a guest post from Carole Ziter of Trigger Email Marketing.  Trigger specializes in abandoned cart programs as well as other trigger emails.  Amy regularly uses the example of a supermarket when emphasizing the importance of user-friendly website navigation. She might say something like this: When you go shopping in a major supermarket you know exactly what to expect [...]

This is a guest post from Mark Amtower, the #1 Guru of Government Marketing from www.FederalDirect.net.  Depending on how it is defined, business-to-government (B2G) can account for 30-45% of the GDP- at least a third of all spending in the United States.  Here is the breakdown: 3,034 counties 19,429 municipalities 16,504 townships 35,052 special district governments 13,506 school districts 512 [...]

This is a guest post from Sappho.  If someone told me the world was going to end and I could only save a dozen of my favorite people, Sappho would be first amongst the list.  She’s unbelievably smart but the truth is that her intelligence is not the reason I’d bring her along with me.  When I say she’s quick-witted, we’re [...]

You probably don’t know anything about Chris Noyes, but you might want to. That’s because his service business has grown tremendously this year, even with a slow economy — thanks to a combination of traditional direct marketing web marketing and good old fashioned customer service. Simply put, Chris is a great marketer.  There are marketing lessons in his story that [...]

These days, there are a bazillion and one “experts” who can give you “12 Sure-Fire Tips on How To Write Like Darth Vader.”  Shockingly {sarcasm}, these same “ninjas” can also give you the exact tips in the immortal words of Yoda, Luke, Chewbacca, R2D2, C3PO, Hans Solo, Princess Leia, Jabba the Hutt and Boba Fett.  Unfortunately, 99.9% of them couldn’t create a [...]

This is a guest post from Geoff Wolf. There are a lot of multichannel (multi-touch, multi-whatever-the-hell-you-want-to-call-it) consultants out there.  The majority of them couldn’t sell (or give) a hamburger to a hungry man and I am completely convinced they’re only “consultants” because nobody on earth is crazy enough to hire them.   Geoff is one of the very few exceptions I’ve ever met.  (And yes, I [...]

This is a guest post from Dave Cleveland, a copywriter, graphic artist and marketer from Woodstock, VT.   I’ve worked with Dave since I was knee-high to a grasshopper (read: a very, very long time)  and he’s unequivocally one of my favorite people on the planet.  Despite his alarmingly bad taste in politicians, he’s one of the sharpest, most creative people you’ll ever meet.  In [...]

This is a guest post from my frenemy, Mack Collier. Everyone knows I adore Mack so when I say frenemy it’s more to do with his subject matter than his personality.  (And yes, he’s from Alabama so his personality could definitely count against him.)  Mack is one of the only members of the 4K (Kool-Aid, Kumbaya and Kampfire Klub) I listen to.  And [...]

Kim Painley of Kinetic Marketing Consultants is a master of PPC… So, I asked her to write something for the QLOG (which she did, below.) Over time, I hope to add more guest posters (yes, Mack Collier that’s a hint) — not just because I like to spice things up a bit but also because I want you, as a [...]