OK, you suddenly find yourself in the middle of the Amazon jungle. You look at your compass, but instead of North, South, East, and West...it has strange, vague icons and choices like "Options" and "My Compass". Now you understand why effective navigation accounts for about 60% of a website’s success.
Poor navigation is the #1 reason why visitors leave.
5 Proven Techniques for Improving Your Navigation
Posted on May 8th, 2009
I’m this close (see my fingers almost touching) to murdering one of my clients…
Don’t get me wrong… I adore the guy but he and his team are just TOO SMART to be good Web marketers. They just don’t seem to be able to think INSIDE the box. Looking at things from a Lowest Common Denominator perspective is THE key to [...]
