OK, you suddenly find yourself in the middle of the Amazon jungle. You look at your compass, but instead of North, South, East, and West...it has strange, vague icons and choices like "Options" and "My Compass". Now you understand why effective navigation accounts for about 60% of a website’s success.
Poor navigation is the #1 reason why visitors leave.
Julie Capshaw writes: “Tony from {Name Redacted} says nothing would make him happier than your death!!! He had me convinced that you were wrong about everything related to our internal text search until today. Today we got their new contract and you were right. They’re slimebags! Our price increased SIX times over what it was this year!!! Now where should [...]
Shannon Colyer writes “I saw you speak two years ago with my then VP. (We have a new one now.) You advised us not to purchase a $150,000+ guided navigation program because you said that it wouldn’t fix our data problems. The VP (my then boss) thought you were nuts so we bought it anyway. Our whole ecommerce team agreed [...]
Seriously Groupon. I love you but really? Didn’t you kids watch Sesame Street growing up? How much would it trouble you to alphabetize this listing? When someone doesn’t find something on your site, it’s YOUR fault, whether or not they are an idiot. Pages, like the one above, tell your user that you can’t be bothered to help them. It’s [...]
Robert Foster “This isn’t a question but a comment. Your obsession with navigation is dated. EVERYONE uses text search. As an ecommerce “expert,” you, of all people, should know that. Maybe it’s time to retire to the golf course or the poker table. Just a thought.” Robert dah-link, I retired to the poker table years ago. Didn’t you get the [...]
A couple months ago, I was sitting in the airport with one of my closest friends waiting to go to Los Angeles. I hate LA with a passion. It’s dirty, it’s ugly and nobody understands my flipping English. Needless to say, I was grumpy at the concept of spending five days there and “Paul” (named changed to protect the guilty) [...]
I’m this close (see my fingers almost touching) to murdering one of my clients… Don’t get me wrong… I adore the guy but he and his team are just TOO SMART to be good Web marketers. They just don’t seem to be able to think INSIDE the box. Looking at things from a Lowest Common Denominator perspective is THE key [...]
