OK, you suddenly find yourself in the middle of the Amazon jungle. You look at your compass, but instead of North, South, East, and West...it has strange, vague icons and choices like "Options" and "My Compass". Now you understand why effective navigation accounts for about 60% of a website’s success.
Poor navigation is the #1 reason why visitors leave.
Worst Practices: The Groupon Oops! Page
Posted on August 23rd, 2010
Seriously Groupon. I love you but really? Didn’t you kids watch Sesame Street growing up? How much would it trouble you to alphabetize this listing?
When someone doesn’t find something on your site, it’s YOUR fault, whether or not they are an idiot.
Pages, like the one above, tell your user that you can’t be bothered to help them. It’s as plain [...]
The #1 Proven Formula for Text Search that Nobody Ever Tells You About…
Posted on March 15th, 2010
Robert Foster “This isn’t a question but a comment. Your obsession with navigation is dated. EVERYONE uses text search. As an ecommerce “expert,” you, of all people, should know that. Maybe it’s time to retire to the golf course or the poker table. Just a thought.”
Robert dah-link, I retired to the poker table years ago. Didn’t you get the memo?
There [...]
5 Proven Techniques for Improving Your Navigation
Posted on May 8th, 2009
I’m this close (see my fingers almost touching) to murdering one of my clients…
Don’t get me wrong… I adore the guy but he and his team are just TOO SMART to be good Web marketers. They just don’t seem to be able to think INSIDE the box. Looking at things from a Lowest Common Denominator perspective is THE key to [...]
