Your home page has graphics that would knock your socks off, but no copy. And you don’t worry about page titles, headlines and keywords on interior pages.
What’s wrong with this picture?
This is part 2 of a 2-part series about remarketing banners. You can find Part 1 here. If you’re testing a remarketing program for the first time, make sure you test it at the best time of your year. A lot of companies test remarketing programs on their off-seasons thinking that it’s a good time because they’re not busy or they won’t […]
Remarketing (sometimes called retargeting) banners put your message in front of users who leave your site and/or cart. So, a customer goes to your site, looks around, puts stuff in her cart (or starts to fill out your lead form) and then exits for whatever reason. A couple days later, she signs into her Yahoo mail account and sees your banner displayed […]
Recently Google announced +1 (yes, Plus One, a name even more unfortunate than iPad), their version of the Facebook “like” button. Google says +1 is shorthand for “this is pretty cool or “you should check this out” and that it’s designed to help you “share recommendations with the world – right in Google’s search results.” For expert SEO’s, this is […]
Kim Painley of Kinetic Marketing Consultants is a master of PPC… So, I asked her to write something for the QLOG (which she did, below.) Over time, I hope to add more guest posters (yes, Mack Collier that’s a hint) — not just because I like to spice things up a bit but also because I want you, as a […]
Justin Stiles says: “Why do you even waste your time talking about organics when PPC is sooooo much easier?” Thanks for writing, Justin. I went to a 5 am Bikram Yoga class and it really lowered my blood pressure — too much so, in fact. It was either take up smoking; eat Beef Jerky; suck on a salt lick; or […]