You have 17 possible ways to improve your website, and very little time, only three employees to devote to the project, and limited funds. Which areas of improvement will bring the best ROI?
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When I was first starting out in usability (walking uphill both ways to work in raging blizzards with only cardboard scraps taped to my bare feet), there weren’t any best practices or proven methods for ecommerce or lead generation sites. Sure, there were a couple folks who professed that designing the perfect toaster was exactly the same as building the [...]
When I was nine, I read The Autobiography of Malcolm X. In the book, Malcolm X gets high by taking nutmeg. Innovative, right? Yeah. Not. So.Much. Malcolm X is a liar. Nutmeg, especially ingested in very large quantities, does JACK except to make you want to vomit.Violently. If, after adding several heaping teaspoons of nutmeg to your daily coffee, or [...]
There’s a comedian who tells a story about getting lost in a forest which he had apparently mistaken for an IKEA. “I thought the instructions just hadn’t been stapled on to the trees yet.” Most people, especially those who know the difference between a Phillips and a whatever-one-of-those-other-screwdrivers is called, don’t really think this joke is all that funny. I, [...]
Yesterday, I spent $624.17 in a bookstore. The old school bricks-and-mortar kind where you can actually touch and feel the books. If I had bought the same books on Amazon, I would have gotten them for under $400.00. ($363.20 to be exact.) I read everything on my Kindle, my iPad, my Tablet, my Droid, my iPhone, sometimes even my BlackBerry [...]
Do not confuse motion and progress. A rocking horse keeps moving but does not make any progress. —Alfred A. Montapert Lately, I’ve read far too many #measure reports (I really should set up an analytics firm that understands the difference between theory and practice) and seen far too many project lists (the perfect cure for insomnia) that are packed with a [...]
Debbie said “Hi. I don’t know if you remember me but I met you at a MarketingProfs conference. I came up to you after your session and shoved my stats in your face and then when you said you had to go to the ladies room, I followed you in like a stalker so you could not blow me off! [...]
Jen L. writes “Three weeks ago, I watched you fight with Mack Collier and Wilson Ellis on Twitter. The guys were insistent that comments were very important and you said they were overrated and misleading. You promised that you would write a blog post about it but I have checked your blog a few times a day ever since and [...]
Betsey Kendall writes: “The Web Show was the first place I ever saw you without your bodyguard so I patiently waited in line to ask you a question but then I got interrupted by a phone call. When I turned around, you were gone! We are struggling with our project list. You said in your seminar this is a common problem [...]
Jason F. writes “I recently saw you speak at Conversion Conference. (I was at eMetrics and crashed your session.) We’ve got an iPhone app (it’s not getting any traction) and a full-blown mobile site that we spent about a million dollars developing. (Don’t ask, you won’t approve.) We’re not getting many orders and a lot of our users are bouncing off the first [...]
“So, now that I have your number, can I call you?” The voice behind me asked as I was Frogger-ing out of the grocery store. First, you need to jump over the abortion protestors; then you must bolt around the pseudo-Boy Scout (River something) kids who charge $12 for a bag of stale popcorn that the very inebriated homeless person just [...]
