You have 17 possible ways to improve your website, and very little time, only three employees to devote to the project, and limited funds. Which areas of improvement will bring the best ROI?
Step into my office...
Please note: this is not a post about Obama. I’ve already addressed how my brother saved his life once and I’m not going down that rabbit hole again. Ever. Too many full-tilt crazy people and LRAs on my list. You ever get introduced to someone and the minute you hear their name, your brain kicks in and says “I knew [...]
“I saw you in the gym. You’re very strong.” He said. “Especially for a girl.” It was 6:11 am and the silver-haired gentleman standing outside my door was wearing a burgundy-colored, Hugh Hefner-style robe and bright white tube socks. I made a mental note to myself that I should start staying at Hampton Inns instead of luxury hotels. Not only [...]
So, the other day Obama did something that completely sent me over the edge. And frankly, it made me want to kill the guy. This isn’t a political blog and before you start yapping about whatever devil candidate you believe in, let me be clear that the party or the person isn’t the issue here – at one time or [...]
When I was first starting out in usability (walking uphill both ways to work in raging blizzards with only cardboard scraps taped to my bare feet), there weren’t any best practices or proven methods for ecommerce or lead generation sites. Sure, there were a couple folks who professed that designing the perfect toaster was exactly the same as building the [...]
When I was nine, I read The Autobiography of Malcolm X. In the book, Malcolm X gets high by taking nutmeg. Innovative, right? Yeah. Not. So.Much. Malcolm X is a liar. Nutmeg, especially ingested in very large quantities, does JACK except to make you want to vomit.Violently. If, after adding several heaping teaspoons of nutmeg to your daily coffee, or [...]
There’s a comedian who tells a story about getting lost in a forest which he had apparently mistaken for an IKEA. “I thought the instructions just hadn’t been stapled on to the trees yet.” Most people, especially those who know the difference between a Phillips and a whatever-one-of-those-other-screwdrivers is called, don’t really think this joke is all that funny. I, [...]
Yesterday, I spent $624.17 in a bookstore. The old school bricks-and-mortar kind where you can actually touch and feel the books. If I had bought the same books on Amazon, I would have gotten them for under $400.00. ($363.20 to be exact.) I read everything on my Kindle, my iPad, my Tablet, my Droid, my iPhone, sometimes even my BlackBerry [...]
Do not confuse motion and progress. A rocking horse keeps moving but does not make any progress. —Alfred A. Montapert Lately, I’ve read far too many #measure reports (I really should set up an analytics firm that understands the difference between theory and practice) and seen far too many project lists (the perfect cure for insomnia) that are packed with a [...]
Debbie said “Hi. I don’t know if you remember me but I met you at a MarketingProfs conference. I came up to you after your session and shoved my stats in your face and then when you said you had to go to the ladies room, I followed you in like a stalker so you could not blow me off! [...]
Jen L. writes “Three weeks ago, I watched you fight with Mack Collier and Wilson Ellis on Twitter. The guys were insistent that comments were very important and you said they were overrated and misleading. You promised that you would write a blog post about it but I have checked your blog a few times a day ever since and [...]