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Strategy

You have 17 possible ways to improve your website, and very little time, only three employees to devote to the project, and limited funds.  Which areas of improvement will bring the best ROI?

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While I Was In Time-Out…

Posted on October 19th, 2009

While I Was In Time-Out…

Have you been to time-out as an adult?  (No, not Time-Out, the trendy restaurant in Dubai, the place in the corner of your house or on the stairs.)
I was there just yesterday and although I can’t say much for it as an effective disciplinary tool, it did get me to think…  But first with the story…
I was at my brother’s house with my [...]

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3 Comments » | Topic Category: Strategy

Dear Tiffany and Co.:

Posted on September 22nd, 2009

Dear Tiffany and Co.:

I know time travels fast but, just in case you are wondering, the year is 2009. In fact, we’re nearing the 4th quarter of 2009 — almost 2010.
NOT 2001.
You may wonder why I am telling you this…
Your “Choose Your Country” entry page?
Very 2001.
Actually VERY 1998.
I know you are a big retailer and all so maybe you’re just not [...]

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9 Comments » | Topic Category: Strategy

"I can't commit to a man, there's no way in Hell I am committing to a machine."

On the 2.2 days a year that I am not traveling, I live in Vermont. My nephrologist is in Seattle.
If I moved to whatever the furthest place in the world is from Seattle, my nephrologist would still be in Seattle. Meaning that I would travel from anywhere on the planet to see him. I went [...]

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6 Comments » | Topic Category: Strategy

8 Tried-and-True Testing Tips

Posted on August 12th, 2009

8 Tried-and-True Testing Tips

I recently delivered a keynote address at one of those chi-chi-la-la invitation-only conferences. Just before my speech, this guy, Jack, in the second row calls out, “I hope I learn something today.”
I must admit, before I slam him to high-heaven, that Jack’s a decent guy. He runs a privately-held company that’s worth a little over a billion that he built [...]

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5 Comments » | Topic Category: Strategy

Want to be successful online? Get your ego out of the equation!

I don’t need to have my vision checked but I want a PDF report from an eye doctor that I can e-mail to folks.
Yes, you read that correctly. I want a detailed explanation from a certified optometrist that I don’t need contacts, glasses, or Lasik.
I can see just fine. Why?
I get at least a dozen comments a week about our [...]

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11 Comments » | Topic Category: Strategy

E-Commerce Has Changed How People Buy — or Has It?

{Note from Amy: This is a guest post from my friend, Susan Fantle. Susan is a traditional (read: “old school”) direct marketer who writes KILLER offline and online B2B copy. She is a rare find these days — just the right blend of old & new marketing. In other words, she knows how to write AND her stuff sells.}
*****
When [...]

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No Comments » | Topic Category: Strategy

Should you REALLY follow the "leader"?

Posted on July 22nd, 2009

Should you REALLY follow the "leader"?

John Doe says: “In front of 30 of your clients, you asked one of them to order you panties? Seriously? What kind of *&^%$#@ lunatic are you?”
Dear John. Your wife left you for her personal trainer. How could she? With a fake name like John Doe, you must be terribly creative. (And seriously “John,” if [...]

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6 Comments » | Topic Category: Strategy

7 Sure-Fire Social Media Tips I Learned From Mack Collier…

“Poor Mack Collier. That Amy Africa person has him cornered in that mini-room. I’m sure he wants to get away from her but how can he? He’s so polite and well-mannered –”
I tried to stop listening and focus on something — anything else — while words like “aggressive”, “bully”, “witch with a b-” and so on constantly [...]

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9 Comments » | Topic Category: Strategy

Using Your Putter To Make the "Green"

Posted on June 21st, 2009

Using Your Putter To Make the "Green"

The bloodcurdling screams woke Cristina (name changed to protect the sort-of-innocent) up from her deep slumber.
In a recanting of the tale, she says “These weren’t screams of joy (read: ecstasy) or even the ones you’d get when you fall, but REAL screams – the kind from horror movies except only real.” (Hey, English is her second language. Work with me [...]

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7 Comments » | Topic Category: Strategy

Final Decision: No Potato!

Posted on June 8th, 2009

Final Decision: No Potato!

Somewhere near DCA (aka Washington Reagan Airport) a round room is missing its patient…

I am not sure which psychiatric facility it is but I can tell you, with 100% certainty, the patient is working in the US Airways terminal for TSA.
I hate all the DC airports but I dislike DCA with a passion. For me, everything goes wrong in [...]

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4 Comments » | Topic Category: Strategy

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