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While I Was In Time-Out…
Posted on October 19th, 2009
Have you been to time-out as an adult? (No, not Time-Out, the trendy restaurant in Dubai, the place in the corner of your house or on the stairs.)
I was there just yesterday and although I can’t say much for it as an effective disciplinary tool, it did get me to think… But first with the story…
I was at my brother’s house with my [...]
Dear Tiffany and Co.:
Posted on September 22nd, 2009
I know time travels fast but, just in case you are wondering, the year is 2009. In fact, we’re nearing the 4th quarter of 2009 — almost 2010.
NOT 2001.
You may wonder why I am telling you this…
Your “Choose Your Country” entry page?
Very 2001.
Actually VERY 1998.
I know you are a big retailer and all so maybe you’re just not [...]
"I can't commit to a man, there's no way in Hell I am committing to a machine."
Posted on August 25th, 2009
On the 2.2 days a year that I am not traveling, I live in Vermont. My nephrologist is in Seattle.
If I moved to whatever the furthest place in the world is from Seattle, my nephrologist would still be in Seattle. Meaning that I would travel from anywhere on the planet to see him. I went [...]
8 Tried-and-True Testing Tips
Posted on August 12th, 2009
I recently delivered a keynote address at one of those chi-chi-la-la invitation-only conferences. Just before my speech, this guy, Jack, in the second row calls out, “I hope I learn something today.”
I must admit, before I slam him to high-heaven, that Jack’s a decent guy. He runs a privately-held company that’s worth a little over a billion that he built [...]
Want to be successful online? Get your ego out of the equation!
Posted on August 11th, 2009
I don’t need to have my vision checked but I want a PDF report from an eye doctor that I can e-mail to folks.
Yes, you read that correctly. I want a detailed explanation from a certified optometrist that I don’t need contacts, glasses, or Lasik.
I can see just fine. Why?
I get at least a dozen comments a week about our [...]
E-Commerce Has Changed How People Buy — or Has It?
Posted on August 4th, 2009
{Note from Amy: This is a guest post from my friend, Susan Fantle. Susan is a traditional (read: “old school”) direct marketer who writes KILLER offline and online B2B copy. She is a rare find these days — just the right blend of old & new marketing. In other words, she knows how to write AND her stuff sells.}
*****
When [...]
Should you REALLY follow the "leader"?
Posted on July 22nd, 2009
John Doe says: “In front of 30 of your clients, you asked one of them to order you panties? Seriously? What kind of *&^%$#@ lunatic are you?”
Dear John. Your wife left you for her personal trainer. How could she? With a fake name like John Doe, you must be terribly creative. (And seriously “John,” if [...]
7 Sure-Fire Social Media Tips I Learned From Mack Collier…
Posted on July 6th, 2009
“Poor Mack Collier. That Amy Africa person has him cornered in that mini-room. I’m sure he wants to get away from her but how can he? He’s so polite and well-mannered –”
I tried to stop listening and focus on something — anything else — while words like “aggressive”, “bully”, “witch with a b-” and so on constantly [...]
Using Your Putter To Make the "Green"
Posted on June 21st, 2009
The bloodcurdling screams woke Cristina (name changed to protect the sort-of-innocent) up from her deep slumber.
In a recanting of the tale, she says “These weren’t screams of joy (read: ecstasy) or even the ones you’d get when you fall, but REAL screams – the kind from horror movies except only real.” (Hey, English is her second language. Work with me [...]
Final Decision: No Potato!
Posted on June 8th, 2009
Somewhere near DCA (aka Washington Reagan Airport) a round room is missing its patient…
I am not sure which psychiatric facility it is but I can tell you, with 100% certainty, the patient is working in the US Airways terminal for TSA.
I hate all the DC airports but I dislike DCA with a passion. For me, everything goes wrong in [...]





