Who says you can’t raise the dead?
(There are marketers out there right now who are recovering 15%, 20%, 40% and more of the lost profits in "abandoned" shopping carts - using triggered emails. And that’s just one of the truly profitable ways you can use emails effectively.)
10 Proven Tips for Making Your Trigger E-Mail Program a Success!
Posted on April 7th, 2010
These days, everyone and their brother has a thrust e-mail program but surprisingly, very few folks have triggers.
Trigger e-mails, also known as good dog e-mails, are sent to individuals based on actions. The action could be good (thanking them for an order), bad (when they abandoned a cart, for example) or indifferent (confirming a vote in a poll) but it’s [...]
First, Shoot All The ESP’s…
Posted on April 5th, 2010
Becky Tesh asks “I’m hoping you can help. E-mail is a huge part of our success online and this year our results are tanking. (We’re over thirty percent down on e-mails but up on SEO/SEM sales.) Our opens are down… our clickthroughs are down… and it keeps getting worse. What can I do? Our provider says that our deliverability is [...]
Carrie Stiller Says: "Are You Smoking Crack?…
Posted on August 3rd, 2009
You always ask that question to other people so now I ask you, ARE YOU SMOKING CRACK? You told my boss that we shouldincrease the number of e-mails we send out? You were joking, right? You know our company. We can barely do one e-mail every other week and now you want us to dosix times that? [...]
Trigger E-Mails
Posted on May 11th, 2009
Jessica Kelley says: “I finally figured out thrust e-mails and now you are talking about triggers. H-E-L-L-O Amy Africa. You are not nice.”
Jessica. Jessica. Jessica. Haven’t you ever watched Jeopardy? That was not properly phrased as a question. (And if the question was about me being “not nice”, well, we have even bigger issues.)
Perhaps what you meant to ask was [...]
