That ringtone you should be hearing is the future calling. If they are not already, the majority of your visitors will very shortly be looking at your website and your emails on their smartphones. And you are right on top of the situation, right?... Right?!?
Kathryn Curran writes “I just listened to your Selling on a 2” x 4” webinar and was amazed by your depth of knowledge. We now have 21 people on our mobile team and if we had hired you before we started we would have saved countless dollars and days. The thing that I didn’t quite understand was that you kept [...]
Have you seen the movie Fried Green Tomatoes? Do you remember the part with Evelyn Couch (played by Kathy Bates) in the parking lot? Here’s the gist… Evelyn is waiting patiently for a parking spot when two young girls steal it. (“Face it lady, we’re younger and faster!”) Livid, Evelyn says “Towanda!” and then crashes her big ole’ boat of a car into [...]
Sarah Sans-Souci asks: “I was at a mobile conference recently and everyone was talking about diversions. I’ve been in direct marketing for 30 years but I’m afraid I still don’t know what diversions are in a mobile context. Please help!” Hi Sarah – There are a few diversions when it comes to mobile. The first has to do with incoming [...]
Jason F. writes “I recently saw you speak at Conversion Conference. (I was at eMetrics and crashed your session.) We’ve got an iPhone app (it’s not getting any traction) and a full-blown mobile site that we spent about a million dollars developing. (Don’t ask, you won’t approve.) We’re not getting many orders and a lot of our users are bouncing off the first [...]
My two year old nephew (aka the tiny terrorist) has road rage. Strapped into his baby seat (you know, the one that even Houdini couldn’t get out of), he usually falls fast asleep in the car. On the days, he’s not tired? It’s Hell on wheels. Literally. “Get him!” “Crash him!” “Beat him!” “GO FASTER!” “Push the pedal brake and [...]
Think increasing conversion on your regular website is tough? Well, fasten your seatbelts because the problems you’re facing there are only a tenth of what you’ll experience when you enter into the land of selling on a 2 x 4. It’s a challenge to say the least. Here are five things you simply must know… 1/ Users expect a connect between [...]
Andrea Leo writes: “I am hoping you can settle this for us. We’ve had FIVE (five too many, I might add!) mobile consultants here in the past three months and they all have different opinions on what we should do – develop our own app or build a mobile site. We put a lot of money in our mobile budget [...]