I got another e-mail this morning from some guy named “Anonymous.” It was hostile as his e-mails usually are (although being named Anonymous would likely take a toll on anyone) but at paragraph six, he posed an interesting question. “Don’t you think it’s hypocritical for you to be speaking at the Conversion Conference? You don’t even believe in mother*&^%ing conversion.” [...]

Kelly K. asks “I’m the Marketing Director of a large B2B company with over 20 websites.  We mostly sell to Fortune 500 companies and the government.  As you said in one of your recent posts, all of our sites get plenty of very qualified traffic but we don’t get much action.  What are we doing wrong? Do you have any tips [...]

So, I took the terrorists (also known as Anonymous and Nameless) to lunch today. To make a long story short (we’re skipping MANY details because I’d really like to see my nephews in the future and I was in BIG trouble with my brother way before this happened), somehow the two year old  — aka The Wee One, 2.0, or [...]

1. Separate your Direct/No Referrer Traffic from everything else.  Most catalogers and offline marketers don’t bother doing it and it’s a huge (as in colossal) mistake.  There is (or should be) a BIG difference in adoption to cart and/or conversion from people who know you and people who don’t.  2. Fix your Catalog Quick Order form.  It’s obviously broken.  How [...]

Want to increase your sales? Want to decrease your bounce rate? Want to escalate your AAUS (average active user session) and adoption to cart/lead? One of the easiest (and most effective) ways to do all the above — without breaking the bank — is to improve your word connect. Don’t know what the word connect is?  You’re not alone.  Most [...]

So, the other day while I was sitting outside waiting for a friend, I observed a rather suspicious man pacing up and down the sidewalk.   The guy was in his late 20’s-early 30’s and I could tell from his body language that he was definitely up to something.  I knew he wasn’t going to rob the bank (which coincidentally we [...]

Jessie Lynn says “I work for a B2B service company. We don’t have any e-commerce products to sell so to speak, just our architectural consulting services. I am wondering what creative design tips you’d have for us.  We spent almost $25,000 on our redesign last year (which was a lot of money for us) and we’re getting only half as [...]

In the past month, I have encountered so many Nutter Butters that I’ve started checking wrists for “if lost, please return to the psychiatric ward” bracelets. Not only have I met too many full-on wackadoodles to count, I have also come across several people where the only thing I can wonder about them is what planet they are from. (And [...]

Facebook? Twitter? FriendFeed? Utterz? Social networking is all the rage. Everyone seems to want to know more about Web 2.0. That’s especially unfortunate for traditional catalogers and direct marketers whose sites are still at Web .05 Here are the reasons: These days, most businesses get more than enough Web traffic. They just don’t know how to convert it effectively. And [...]

I noticed you recommend a Welcome Page a la Amazon in your “perfect checkout.” Why? Isn’t that a wasted step? There are two reasons why you should have a Welcome Page. One everyone knows about and the other, most people don’t. The first, and most important, reason is to collect a user’s email address so if they abandon at any [...]