So, the other day while I was sitting outside waiting for a friend, I observed a rather suspicious man pacing up and down the sidewalk.  
The guy was in his late 20’s-early 30’s and I could tell from his body language that he was definitely up to something.  I knew he wasn’t going to rob the bank (which coincidentally we were [...]

Jessie Lynn says “I work for a B2B service company. We don’t have any e-commerce products to sell so to speak, just our architectural consulting services. I am wondering what creative design tips you’d have for us.  We spent almost $25,000 on our redesign last year (which was a lot of money for us) and we’re getting only half as [...]

In the past month, I have encountered so many Nutter Butters that I’ve started checking wrists for “if lost, please return to the psychiatric ward” bracelets.
Not only have I met too many full-on wackadoodles to count, I have also come across several people where the only thing I can wonder about them is what planet they are from. (And I [...]

Facebook? Twitter? FriendFeed? Utterz? Social networking is all the rage. Everyone seems to want to know more about Web 2.0. That’s especially unfortunate for traditional catalogers and direct marketers whose sites are still at Web .05
Here are the reasons:

These days, most businesses get more than enough Web traffic.
They just don’t know how to convert it effectively.
And to mask [...]