Kyle Nelson says: “I attended your shopping cart webinar a couple weeks ago. During your presentation, you said that one-page checkouts are not for everyone.  Our provider said you don’t know what you are talking about and that one-page checkouts are the new best practice. Which one of you is right?  Oh, I forgot to mention, he wants to charge [...]

Thank you for attending my All About E-Commerce Runaway Cart Seminar!
In the past, I gave out never-ending lists with hundreds of resources.  After folks got through the first page, they’d had enough (and rightly so) which was unfortunate, because often times they never got to the good stuff.  These days, I keep the lists to a minimum so hopefully you’ll [...]

I noticed you recommend a Welcome Page a la Amazon in your “perfect checkout.” Why? Isn’t that a wasted step?
There are two reasons why you should have a Welcome Page. One everyone knows about and the other, most people don’t.
The first, and most important, reason is to collect a user’s email address so if they abandon at any point [...]

Nothing says we don’t want your business like a bad shopping cart entry page
A couple weeks ago, I went shopping for a dress to wear to a chi-chi-la-la wedding I had to attend.
I rank shopping up there with activities like root canal without anesthesia, death and well, attending weddings. Not something on my top 1000 list.
After countless hours spent trying [...]