What if every time you went into the supermarket, you got one of those shopping carts where one wheel didn’t turn or roll, it just vibrated back and forth. Would you continue to shop there?
Many websites have carts that are just as dysfunctional...
The Most Un-Bear-Able of Checkouts
Posted on April 11th, 2010
So, the other day I was ordering a gift for DJ Waldow’s new baby girl, @evawaldow. (Congratulations DJ!)
I wanted to get her something from Vermont but at a week old, I didn’t think she’d have much use for Ben & Jerry’s, maple syrup or cheddar cheese. To be honest, cheddar cheese is what I should have gotten her – she’s from [...]
Are One-Page Checkouts THE Best Practice?
Posted on February 10th, 2010
Kyle Nelson says: “I attended your shopping cart webinar a couple weeks ago. During your presentation, you said that one-page checkouts are not for everyone. Our provider said you don’t know what you are talking about and that one-page checkouts are the new best practice. Which one of you is right? Oh, I forgot to mention, he wants to charge [...]
Welcome to Amazon.com
Posted on March 31st, 2009
I noticed you recommend a Welcome Page a la Amazon in your “perfect checkout.” Why? Isn’t that a wasted step?
There are two reasons why you should have a Welcome Page. One everyone knows about and the other, most people don’t.
The first, and most important, reason is to collect a user’s email address so if they abandon at any point [...]
The Infamous eLuxury
Posted on March 20th, 2009
Nothing says we don’t want your business like a bad shopping cart entry page
A couple weeks ago, I went shopping for a dress to wear to a chi-chi-la-la wedding I had to attend.
I rank shopping up there with activities like root canal without anesthesia, death and well, attending weddings. Not something on my top 1000 list.
After countless hours spent trying [...]
