What if every time you went into the supermarket, you got one of those shopping carts where one wheel didn’t turn or roll, it just vibrated back and forth. Would you continue to shop there?
Many websites have carts that are just as dysfunctional...
This is part 4 of a 5-part series. Part 1 can be found here. Part 2 can be found here. Part 3 can be found here. Part 5 can be found here. 21. Offer a guest checkout. This is a must-have for EVERY checkout. Why? Generally speaking, about a quarter to a third of your users will prefer a guest checkout even [...]
This is part 3 of a 5-part series. Part 1 can be found here. Part 2 can be found here. Part 4 can be found here. Part 5 can be found here. 11. Use a temperature bar. Yes, they’re ugly. Deal with it. Users like temperature bars because they set expectations. Some checkouts are 11 steps and others are 1 so folks [...]
This is part 2 of a 5-part series. Part 1 can be found here. Part 3 can be found here. Part 4 can be found here. Part 5 can be found here. 6. Develop the Perfect Multi-Step Checkout. I know. I know. One-page checkouts are all the rage. Why on earth would I recommend a multi-step? Lots of reasons. One-page checkouts don’t [...]
This is part 1 of a 5-part series. Part 2 can be found here. Part 3 can be found here. Part 4 can be found here. Part 5 can be found here. 1. Determine your REAL abandonment rate. I do a lot of speeches/webinars on abandoned carts and EVERY TIME I am finished, at least one person comes up to me and [...]
It amazes me how many companies still don’t have abandoned cart programs. Sure, a lot of folks send out ONE e-mail but an e-mail is not a program. A single e-mail is just so, well… half-hearted. Your abandoned cart program should start the minute people leave your checkout with a pop-up. If you are morally (cough!) opposed to pop-ups, you [...]
So, the other day I was ordering a gift for DJ Waldow’s new baby girl, @evawaldow. (Congratulations DJ!) I wanted to get her something from Vermont but at a week old, I didn’t think she’d have much use for Ben & Jerry’s, maple syrup or cheddar cheese. To be honest, cheddar cheese is what I should have gotten her – she’s [...]
Kyle Nelson says: “I attended your shopping cart webinar a couple weeks ago. During your presentation, you said that one-page checkouts are not for everyone. Our provider said you don’t know what you are talking about and that one-page checkouts are the new best practice. Which one of you is right? Oh, I forgot to mention, he wants to charge [...]
I noticed you recommend a Welcome Page a la Amazon in your “perfect checkout.” Why? Isn’t that a wasted step? There are two reasons why you should have a Welcome Page. One everyone knows about and the other, most people don’t. The first, and most important, reason is to collect a user’s email address so if they abandon at any [...]
Nothing says we don’t want your business like a bad shopping cart entry page A couple weeks ago, I went shopping for a dress to wear to a chi-chi-la-la wedding I had to attend. I rank shopping up there with activities like root canal without anesthesia, death and well, attending weddings. Not something on my top 1000 list. After countless [...]