
Which is you?...
(A)"Nah, we don’t need no analytics, General Custer!"
(B)"Here at GM, we generate 9,000 pages of analytics daily!"
4 Sure-Fire Ways To Spot The Idiots On Your Web Site
Posted on August 16th, 2010
Yesterday, as I was barreling through the drugstore, a woman blocked me in the vitamins/supplements aisle.
“How many of these do I need to take a day?” she yapped. “I didn’t bring my glasses and the print is too small.”
I looked at the bottle.
The print may indeed have been too small on the back of the bottle but it was clear [...]
The #1 Thing Offline Marketers Need To Know When They’re Marketing Online…
Posted on April 25th, 2010
Trisha Lynde says “I attended one of your webinars last week. At the end, someone asked what you thought was THE most important thing for traditional direct marketers to do (we’re a privately held business that sells primarily through the mail — catalogs, flyers, postcards, and the like.) Before you could answer, I got disconnected and was unable to reconnect. WHAT WAS THE ANSWER? [...]
6 Tried & True Tactics for Improving Your Lead Generation
Posted on February 15th, 2010
Jessie Lynn says “I work for a B2B service company. We don’t have any e-commerce products to sell so to speak, just our architectural consulting services. I am wondering what creative design tips you’d have for us. We spent almost $25,000 on our redesign last year (which was a lot of money for us) and we’re getting only half as [...]
Screaming Girls: Every Web Site Has 'Em!
Posted on August 18th, 2009
So, about a month ago, I got bitch-slapped. Literally.
Yes, I know, for some of you that was the best thing you heard all day monthyear.
To make a long story short, I was in the airport. There were two soldiers (in uniform) in front of me and a very smelly (read: hadn’t showered in weeks,months, years) woman in back of me.
As I always do, [...]
Are Crazy Women Better In Bed?
Posted on June 17th, 2009
Despite the fact that he’s a lawyer (in Beverly Hills, no less), my friend, Brian, is one of the most incredible men I have ever met in my life.
Brian is rocket-scientist sharp; well-read, well informed and well-versed; heartbreakingly sweet; a loving, single parent to two energetic young boys; easy to talk to and easy to be with in general; and [...]
Absolutes: E-Commerce "Must" Measures
Posted on May 24th, 2009
Elizabeth Smythe says: “What is an absolute? You said we’re supposed to use them but how can I if I don’t even know what they are or where to find mine?”
Oh Elizabeth, there are so many snarky replies I’d like to give you but alas, this is a serious subject that deserves a serious answer.
Here’s the thing…. [...]
Entering the Death Spiral
Posted on May 8th, 2009
I am looking for a house in the Seattle area…
Actually, that’s a lie.
“Looking” would imply that I’m actively doing something and the truth is that I am hoping that the perfect house will just fall from the sky. (No Wicked Witch analogies please. I said Washington, not Kansas.)
A couple weeks ago, I was coming back from a meeting in Bellevue, [...]
Measuring my DTS?
Posted on March 31st, 2009
I recently saw you speak at a seminar and you made a comment about measuring DTS. What is it? I asked around and nobody here seems to know. We use Omniture.
Good question. It seems that very few people measure DTS and it is, by far, one of the most helpful metrics you’ll find.
DTS is the number of [...]





